Noah’s Ark Secures Creative Accounts for TGI Group BrandsNoah’s Ark Secures Creative Accounts for TGI Group Brands Noah’s Ark Communications Limited has been awarded the creative accounts for Tropical General Investments (TGI) Group’s Terra Seasoning Cube and Golden Terra Oil brands. Following a competitive pitch process, Noah’s Ark will provide advertising, marketing, and promotional services for the herbs and edible oils brands, effective July 2024. TGI Group is a leading investment and holding company with a global presence. Noah’s Ark, as a creative agency, will develop and execute marketing campaigns and communications strategies that align with the brands’ objectives. Probal Bhattacharya, TGI Group’s Chief Marketing Officer, expressed excitement about the partnership: “We anticipate a valuable collaboration that will enhance the creative expression of Terra Seasoning Cube and Golden Terra Oil.” Lanre Adisa, Chief Executive Officer/Chief Creative Officer of Noah’s Ark, stated: “We are honored to work on these exceptional brands and deliver impactful communications that resonate with their target audience.” Noah’s Ark emphasizes its commitment to delivering exceptional services and supporting TGI Group in achieving its brand aspirations.
Noah’S Ark Communications Limited has secured the creative accounts for two of Tropical General Investments (TGI) Group’s brands – Terra Seasoning Cube and Golden Terra Oil – following a highly competitive pitch process.
From July 2024, Noah’s Ark will become the creative communications agency and will be responsible for advertising, marketing and promotion of services in the herbs and edible oils categories.
TGI Group is an international investment and holding company with diversified interests and investments in Africa, the Middle East, Asia and other emerging markets.
As a creative agency, Noah’s Ark is responsible for interpreting campaign letters, developing a communications strategy and producing and preparing creative marketing communications campaigns ready for execution.
Speaking about the development, Probal Bhattacharya, Chief Marketing Officer, TGI Group, acknowledged the collaboration with a notable creative agency like Noah’s Ark Communications.
“We see this as the beginning of a valued partnership that will bring great creative expression to two of our outstanding, award-winning brands – Terra Seasoning Cube and Golden Terra Oil. It is the beginning of a journey where Noah’s Ark will bring their creative expertise and competence to deliver the best value for our brands and our consumers,” he said.
According to him, the company is confident that the agency has the resources and know-how to deliver value and support in achieving the brand’s objectives.
Lanre Adisa, Chief Executive Officer/Chief Creative Officer of Noah’s Ark Communications, described the appointment as a great opportunity to deliver exceptional and impactful brand communications across the various brands in the TGI portfolio, in a way that connects and delights them with their target audience.
“We are humbled by this opportunity to serve this formidable organisation by working on two of their remarkable brands. As an agency, we will continue to justify the trust placed in us by delivering exceptional services to the range of brands in their portfolio. We are prepared to offer our very best support and contribute more than our quota to make these the most admired and successful brands in Nigeria,” he said.
