Bajaj Auto Partners with Flipkart for Convenient Online Motorcycle PurchasingBajaj Auto Partners with Flipkart for Convenient Online Motorcycle Purchasing Bajaj Auto has partnered with Flipkart, India’s leading e-commerce platform, to offer its entire motorcycle range for online booking. This collaboration aims to provide a seamless purchasing experience for customers. The company’s portfolio of motorcycles, ranging from 100cc to 400cc, will be available on Flipkart. Customers can choose from popular models like Pulsar, Dominar, Avenger, Platina, and CT, catering to diverse needs and budgets. Prices start from Rs 69,000 to Rs 2.31 lakh excluding showroom cost. Initially, the service is available in 25 cities, but Bajaj plans to expand the reach in the future. Special launch offers include an instant discount of up to Rs 5,000, no-cost EMI options for 12 months, and exclusive card offers. Bajaj Auto’s Performance in Exports and Domestic Sales In related news, Bajaj Auto continues to lead the two-wheeler export market, with 1,26,439 units shipped in June 2024. This represents a slight decline from the 1,27,357 units exported in June 2023. Domestic motorcycle sales, however, have shown a modest increase. The company sold over 1.77 lakh units in June 2024, a 6% growth compared to 1.66 lakh units sold in the same period last year. The recent launch of the world’s first CNG motorcycle is expected to further boost sales.
Bajaj Auto has made its entire range of motorcycles available on Flipkart, one of India’s top e-commerce platforms. As part of this partnership, the company’s range of motorcycles ranging from 100cc to 400cc will be available for online booking, offering a convenient purchasing experience to customers.
The company’s flagship models such as Pulsar, Dominar, Avenger, Platina and CT cater to a wide range of segments and budgets. These motorcycles will be available on Flipkart, with prices ranging from Rs 69,000 to Rs 2.31 lakh, ex-showroom.
Initially, the service will be available in 25 cities, but Bajaj plans to expand this service to more locations in the near future. Moreover, the company is also offering several special launch offers. Customers can avail benefits like up to Rs 5,000 instant discount, 12 months no-cost EMI options and exclusive card offers on Flipkart for a limited time.
In other developments, Bajaj again led the two-wheeler exports with 1,26,439 units in June 2024. While this reflects a slight YoY decline as compared to 1,27,357 units in June 2023, the company’s domestic motorcycle sales have seen a modest increase. With the recent launch of the world’s first CNG motorcycle, sales are expected to gain significant momentum. In the domestic market, the company sold over 1.77 lakh units, registering a growth of over 6 per cent as compared to 1.66 lakh units sold in the corresponding month last year.
Stay up to date with the latest automotive news via TOI Auto and follow us on our social media accounts Facebook, Instagram and X.
