Axel Arigato Unveils Flagship Store in Covent GardenAxel Arigato Unveils Flagship Store in Covent Garden Swedish footwear brand Axel Arigato has established its presence in the heart of Covent Garden with the launch of its flagship store on Earlham Street. Located opposite the iconic sundial pillar, the store signifies Covent Garden’s reputation as a hub for innovative and premium brands. Spanning 2,500 square feet, the store offers a comprehensive collection of Axel Arigato’s signature sneakers, ready-to-wear, and accessories for both men and women. To commemorate its 10th anniversary, the brand will introduce a capsule collection featuring custom monograms and limited-edition sneakers. The store’s interiors embody Axel Arigato’s commitment to creating gallery-like spaces. Marble and metal elements add an element of sophistication, while an in-wall speaker system emphasizes the brand’s connection to music culture. The transformable design allows for events and community gatherings, making it a hub for the capital’s creatives. “London has been a special place for Axel Arigato since our first store in 2016,” said Albin Johansson, CEO and co-founder of Axel Arigato. “We’re thrilled to expand our presence in this thriving fashion district and celebrate our 10th anniversary at the forefront of performance wear brands.” The flagship store in Covent Garden offers an unparalleled experience for Axel Arigato customers, providing a unique space for shopping, events, and community engagement.
Shaftesbury Capital has announced that Axel Arigato, the global Swedish footwear brand, has opened a flagship store at 21-23 Earlham Street in the Seven Dials area of Covent Garden.
The launch of the international lifestyle brand lies at the heart of Seven Dials, in an anchor location opposite the iconic sundial pillar, and underlines Covent Garden’s status as a leading destination for flagship stores of innovative, premium concepts.
Spanning 2,500 square feet, Axel Arigato Covent Garden offers an extensive range of womenswear, menswear and accessories, including their iconic sneakers and ready-to-wear. For its 10e To mark the anniversary, Axel Arigato will also launch a 10th anniversary capsule collection featuring custom Axel A monograms on a t-shirt, denim and Area & Die sneakers for both men and women, available in limited editions in stores and online.
The store’s interior reflects the brand’s longstanding commitment to creating “gallery-like spaces” that highlight its products and collaborations, but also serve the community with a series of expanded events, including Axel Arigato’s 10th anniversary celebration, an opening and closing party with drinks, DJs and special performances.
Working with long-term partner Hallerod, the new Earlham Street location has been fitted out in Axel Arigato’s signature style, where natural marble collides with man-made metals and an in-wall speaker system underlines the brand’s ongoing connection to music subculture. Designed to easily transform into an events space, the store acts as a second community hub in the heart of the capital.
Albin Johansson, CEO and co-founder of Axel Arigato, commented: “London has been a spiritual home for Axel Arigato since we opened our very first store here in 2016. We’re delighted to be expanding our physical store in the capital – and it feels extra special to be doing so in our tenth anniversary year at the epicentre of the UK’s leading performance wear brands. We look forward to offering customers a unique space and some unforgettable events at our new store at Seven Dials in Covent Garden.”
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