Popeyes Embraces Boneless Wing Controversy, Declares Them “Wings”Popeyes Embraces Boneless Wing Controversy, Declares Them “Wings” Popeyes has announced the nationwide expansion of their Wings platform with the addition of Boneless Wings, sparking a heated debate on social media. Despite the skepticism and division surrounding boneless wings, Popeyes stands firm in their belief that they are worthy of the “wing” designation. They have listened to conversations online and recognized the vocal opposition to boneless wings, with approximately 63,000 tweets expressing distaste for them. Undeterred, Popeyes is launching a campaign to convert even the most ardent “Boneless Deniers” into believers. They believe that a single bite of their new Boneless Wings will be enough to convince skeptics. To demonstrate their confidence, Popeyes is sending redemption codes to thousands of users who have publicly voiced their anti-boneless wing stance. These codes will allow users to redeem a free 6 Boneless Wings with any purchase made on Popeyes’ website or app on National Fried Chicken Day (July 6th). While the brand acknowledges the risk of being shut down on social media for this stunt, they are willing to take the chance, believing wholeheartedly in the quality of their Boneless Wings. Popeyes is also rewarding loyal Boneless Believers with an offer for 6 Free Boneless Wings with any $10 purchase. “We realized that many people have strong opinions about boneless wings, and we’re here to challenge that,” said Jeff Klein, President of Popeyes North America. “Our Boneless Wings will conquer taste buds and keyboards alike.” To celebrate the launch, Popeyes has enlisted actor and comedian Jimmy O. Yang, a known Boneless Denier, who has been converted into a Boneless Believer. Jimmy is now actively encouraging others to try the new offering. Popeyes’ Boneless Wings are available in six flavors: Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet ‘N Spicy, and Roasted Garlic Parmesan. They are made with tender, all-white chicken breast that is hand-breaded, battered, and fried until crispy. For more information, visit Popeyes.com.
Last week, Popeyes announced the expansion of its Wings platform with the addition of Boneless Wings to menus across the country.
When the brand listened to the conversations on social media, they discovered that not all Wing lovers are Boneless Believers. The internet is often abuzz with skepticism and division over boneless wings as a member of the wing family. In fact, about 63,000 people have tweeted their distaste for boneless wings online. Commentary on the topic has been huge, with foodies, influencers, athletes, and even comedians sharing their passionate stance on the issue. So Popeyes is officially joining the conversation with their stance: Boneless Wings are Wings, and theirs will turn you into a Boneless Believer.
With National Fried Chicken Day just around the corner, Popeyes is on a mission to convert even the loudest Boneless Deniers into believers. Believing that one bite of their new Boneless Wings is enough to convert the skeptics, Popeyes set out to reach out to the thousands of users on X who have publicly voiced their anti-boneless wing beliefs to offer codes that can be redeemed on the Popeyes website and app for a free 6 Boneless Wings with every purchase made on the Popeyes website or app on one day only: July 6th, National Fried Chicken Day. There’s a risk that the brand could get kicked off the social media platform for this stunt, but Popeyes believes in their Boneless Wings so much that they’re willing to be shut down – even on National Fried Chicken Day.
Popeyes hasn’t forgotten its loyalists either. Those who have been Boneless Believers from the beginning (shoutout to y’all!) or those who just want free wings are being rewarded for their boneless enthusiasm with an offer for 6 Free Boneless Wings with any $10 purchase.
“When we were planning our Boneless Wings launch, we realized that many people have some pretty strong opinions about them – and many say their opinions can’t be changed. We’re here to challenge that,” said Jeff Klein, President of Popeyes North America. “Our Boneless Wings can conquer the taste buds and keyboards of even the most stubborn Boneless Deniers, and to prove it, we’re giving everyone the chance to try them this National Fried Chicken Day.”
To celebrate the launch last week, Popeyes enlisted actor, comedian, writer, producer and infamous Boneless Denier Jimmy O. Yang, best known for his roles in Love Hard, Silicon Valley, Crazy Rich Asians and Space Forceand eventually converted him to a Boneless Believer. Jimmy is so passionate about the brand’s delicious new offering that he’s encouraging others to try it too in the new campaign here.
Popeyes new Boneless Wings come in six signature delicious flavors: Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet ‘N Spicy, Roasted Garlic Parmesan. Each boneless wing is made from tender, all-white chicken breast that is hand-breaded, battered, and fried until crispy. Popeyes Boneless Wings are made with our classic base, and whether you prefer a mild or spicy kick, there’s a sauce flavor for every taste bud.
The new Boneless Wings are now available at participating Popeyes locations nationwide. For more information on Boneless Wings and other offerings, visit Popeyes.com.
