Publicity and Partnerships Manager – Pedestrian Lanes


Role description

Leading independent music distributor GYROstream is seeking a proactive and strategic Events and Partnership Manager to join our team. This role will be pivotal in creating and managing brand partnership opportunities for our artists and orchestrating successful GYROstream and GROUP SPEED events. Based in Sydney, the Manager will be responsible for developing and executing partnership strategies that strengthen our brands and create valuable opportunities for our artists and partners.

The role requires an exceptional project manager. A confident, enthusiastic and results-driven individual who thrives on getting the details right through good processes. You will be responsible for overseeing release campaigns, festival and event campaigns, working with artists and management, whilst managing external relationships with media, brands and creative teams.


Develop and secure strategic partnerships:

  • Identify and establish brand partnerships that increase the visibility and market position of GYROstream, GROUP SPEED and associated artists, fostering mutually beneficial relationships.

Plan and execute successful events:

  • Organize and manage high-quality events for GYROstream and GROUP SPEED, ensuring they meet corporate objectives, run smoothly and provide memorable experiences for attendees.

Improve your brand visibility through promotions:

  • Work with the marketing team to develop and implement effective event and partnership promotion strategies, maximizing reach and engagement across platforms.

Achieving financial and performance goals:

  • Efficiently manage event and partnership budgets, ensure financial goals are met while delivering a high return on investment (ROI), and use performance data to continually improve future initiatives.


  • Identify and secure brand partnership opportunities for artists.
  • Develop strategic partnerships for GYROstream and GROUP SPEED events.
  • Negotiating and managing partnership agreements and maintaining strong relationships with partners.
  • Plan, coordinate and execute events for GYROstream and GROUP SPEED from concept to completion.
  • Manage event logistics such as venue selection, vendor management, and event schedule coordination.
  • Ensure that all events run smoothly, that attendees have an unforgettable experience and that business goals are achieved.
  • Work with the marketing team to develop event promotion strategies and partnerships.
  • Create engaging content and promotional materials to promote events and partnerships across platforms.
  • Leverage social media and other digital channels to maximize your event’s visibility and attendance.
  • Work closely with internal teams, including marketing, artist relations, and external stakeholders, to align event and partnership goals with overall business objectives.
  • Build and maintain strong relationships with artists, partners and industry professionals.
  • Develop and manage budgets for events and partnerships and ensure financial targets are met.
  • Monitor expenses and negotiate contracts to optimize costs while maintaining quality.
  • Track and analyze event and partnership performance, providing regular reports on results and ROI.
  • Use feedback and performance data to improve future events and partnership strategies.
  • Provide creative ideas and strategic insights to enhance events and partnerships.
  • Stay on top of industry trends and incorporate relevant insights into your event and partnership strategies.

Role Requirements

  • Bachelor’s degree in marketing, communications, event management or a related field.
  • Demonstrable experience in event planning, partnership development and project management.
  • In-depth knowledge of the music industry and the dynamics of brand partnerships.
  • Excellent written and oral communication skills.
  • Ability to multi-task and thrive in a fast-paced, dynamic environment.
  • Excellent organizational and time management skills.
  • Strong negotiation and relationship building skills.
  • Creative thinker with a nose for developing exciting and strategic initiatives.
  • Knowledge of digital marketing tools and platforms, including social media.
  • Experience in budget management and financial planning for events.
  • Ability to collaborate with internal teams and external partners.
  • A trendsetter, preferably with a passion for the music industry.
  • Flexibility to travel and work outside standard office hours if required.


We conceive and strive for excellence

We are always looking for a better way to get the job done and reach our next goal. We challenge prevailing assumptions and propose better approaches with solutions-focused thinking. We are not held back by obstacles, but think, change and create practical solutions. We act with ambition and strive to continuously learn, grow and strive for excellence. We set ambitious goals and do everything we can to achieve them. We celebrate our victories and recognize that through our collective contributions we can share in the value we create.

We are one team

We recognize that it will take all of us, working together at 100% to achieve our vision. We know that the strongest teams foster diverse personalities, talents and skills and we believe in using our experience to help others achieve their best. We treat our colleagues with honesty, transparency and respect in all situations.

We celebrate creativity

We work in a creative industry that inspires creativity in our work. We are passionate about music and strive to create a culture that celebrates and supports the artistry and creativity of its artists and employees. We are inspired by our artists and we want to inspire them.

Artist success is our success

Serve others as you would expect to be served. We believe in serving our artists and clients in the best possible way. Our artists, labels and their musical journey are at the heart of everything we do and we constantly put ourselves in our clients’ shoes. In fact, we are our own client, so this is never too difficult!


Apply via Employment Hero or Swag App and attach your resume and a cover letter explaining why you are suitable for the position and why you align with GYROstream’s corporate values!

GYROstream is committed to providing equal employment opportunities to all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information, or any other status protected by applicable federal, state or local law.


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