To celebrate the last series of BINGE, the Game of Thrones spin-off, House of the Dragon, has released a collection of hot sauces via Thinkerbell.
Inspired by the series’ Green and Black Councils, Dracarys, for the followers of Queen Rhaenyra, contains the relentless heat of the Carolina Reaper, Scorpion and Birds Eye chilies and has a Scoville rating of 500,000 units.
The Green Sauce for followers of King Aegon, ‘Revengeand’, contains green Habaneros, Charapitas and Jalapenos and has a whopping Scoville score of 35,000 units.
Fiona King, Marketing Director of BINGE, said: Australia’s The response to the launch of season two of House of the Dragon has been phenomenal, and this comes just weeks after an ‘Australian advertising first’ that saw a CGI dragon fly through Sydney’s Taylor Square and burn down a billboard.
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“IInspired by dragons and the world of Targaryens, we have created these exclusive hot sauces to bring the intense rivalry of Westeros to kitchens across the land.
“Oyour creation is set to spark a legendary feud, and I am so curious about the reactions of fans, because these sauces will literally make you spit fire. We invite all fans to choose wisely and enjoy the new episodes that will be released weekly until Monday July 22.”
The hot sauce labels contain elements that reflect each type of sauce of the warring councilswith every bottle individual dipped in wax and packaged in a limited edition.
Tom Wenborn, creative director of Thinkerbell, said… or maybe shouted: “Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!.”
Celebrities worldwide were invited to taste the sauce and choose a side dish.
The cast of House of the Dragon, Harry Collett and Bethany Antonia, Caroline Gaultier and Krissy Marsh from The Real Housewives of Sydney, St. George Illawarra Dragons players Kyle Flanagan and Jesse Marschke, Cam Mooney and Ruby Schleicher from the AFL Bounce crew, social media stars Luke and Sassy Scott, along with Fox League favourite duo Fletch and Hindy, tasted the spicy sauces and shared their reactions live on BINGE social channels.
According to Keir Vaughan, Head of Crafting at Thinkerbell, the idea, in its simplest form, is that dragons breathe fire.
“SO let’s make hot sauces so hot you breathe fire. Furthermore, we wanted to really get to the heart of the bitter feud between the Houses and express this through two clearly designed label designs that were iconically representative of both Houses and their Dragon Sauces. Above all, designs that are highly collectible, shareable and beloved. And hot.“
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