$80 at Best Buy
Apple AirPods (2nd Generation) with charging case: $80
Save $50
$550 at Best Buy
De’Longhi Magnifica Evo coffee and espresso machine: $550
Save $250
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The anticipated Prime Day deals are still a few days off, but Best Buy is here to compete with anti-Prime Day deals. Save money on everything from TVs and laptops to earbuds, games and appliances.
This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to find the best deals.
And My Best Buy Plus and Total members can receive additional savings on select sale items, dropping prices even lower. With that, we’re rounding up all the deals you need to know about during this Best Buy anti-Prime Day sale and we’ll be updating this list regularly to bring you the best savings.
Best Buy anti-Prime Day tech deals
When you want all the things, this is the laptop to aspire for. It’s got a massive 16-inch screen, the crazy-fast M3 chip and 18GB of memory. And it’s also $500 off.
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A 75-inch TV from a top brand for under the $500 mark? Now that’s a good value. The Toshiba C350 Fire TV has 4K resolution, a Regza engine that powers its high performance, Dolby Vision HDR, Dolby Vision Atmos, a bezel-less design and most importantly, that huge discount applied.
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A $50 discount on a pair of Apple AirPods is not to be missed. This is only $10 away from the lowest-ever price we’ve seen, so if you’re in the Apple ecosystem and need a new pair, it’s a great time to buy.
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Read our Apple AirPods 2019 review.
This is a cheap way to get a Chromebook. This Acer model has a 15.6-inch HD screen, an Intel Pentium Silver N6000 processor, 4GB of RAM, two USB-C ports, an eco-friendly touchpad and a 10-hour battery life.
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Best Buy anti-Prime Day gaming deals
Ubisoft went back to basics with Assassin’s Creed Mirage, an action-adventure set in 9th-century Baghdad during the Islamic Golden Age. Here players control a young thief called Basim Ibn Ishaq (who previously appeared in Assassin’s Creed Valhalla) as they search for justice and answers. Considering the game hasn’t been out even a year yet, this asking price is more than fair for what you get in return.
This deal is available on PlayStation 5, PlayStation 4 and Xbox Series X/S.
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Never worry about storage with this 2TB Seagate solid-state drive. With a built-in heatsink, all you need to do is install the SSD into your PS5, and you’ll never have to delete video games from your hard drive again. It also boosts gaming performance due to its faster read speed.
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After a start and stop development that lasted 12 years, the long-awaited Dead Island sequel finally hit modern consoles with a story set in a zombie-infested Los Angeles. The action RPG has now been cut in price by two-thirds, saving you a good $40.
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Best Buy anti-Prime Day kitchen deals
A great toaster at an even greater price. This limited-time deal drops the Bella Pro to just $30. Not only is it an extra wide model, but you get an anti-jam function so food doesn’t get stuck, six browning settings for your toast, as well as auto shutoff to stop the heat.
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Brew your morning coffee faster (and cheaper) with the De’Longhi Magnifica Evo. The machine includes several one-touch recipes and a way for you to save your custom coffee order. Now down by a huge $250, this is a much cheaper way to get a top model.
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LG is one of the best brands, and this stainless steel smart refrigerator is down by a big $700. At 26.5 cubic feet depth capacity, it comes with a sleek minimalist design, ThinQ Care to keep the appliance in top shape, a built-in icemaker, LED panels, as well as LG Linear Cooling and Door Cooling Plus to keep produce fresh for twice as long as possible.
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Best Buy anti-Prime Day home and outdoor deals
This powerful vacuum is lightweight, effective on pet hair and other big spills and will run for 60 minutes per charge. And right now, Best Buy has discounted it by $100.
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This ivory and taupe rug has an interesting geometric pattern but the neutral colors help it blend into any decor. And it’s deeply discounted by over $120.
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Get sleek, smooth hair in less time and with less damage with this high-end straightener from Dyson.
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When is Best Buy’s Black Friday in July sale?
When Amazon started Amazon Prime Day, some other businesses started creating July deal events to compete with them. Best Buy is one of them and started Black Friday in July. This year, the event takes place from July 15 to July 17, overlapping with Prime Day deals. Best Buy may have deals on some brands that are not on sale for Prime Day. However, some deals start early so keep an eye out.
How we choose anti-Prime Day deals
Many of us here at CNET have covered shopping events for over five years, including Black Friday, Prime Day, Memorial Day and countless other shopping events. In that time, we’ve learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we only surface the best offers from trusted retailers.
We look for real discounts, quality reviews and remaining sale time when choosing laptop deals to show you. We have a team of dedicated experts who have tested hundreds of smart home devices to make sure we’re only bringing you the best of the best.
- Real discounts mean genuine savings. We check pricing history for products listed as on sale so we know when it’s a case of an inflated list price rather than an actual discount.
- Quality reviews and testing are super important for any product, and especially when it comes to the laptop you’re going to use every day. A discount isn’t worthwhile if it results in a subpar product experience, no matter how much you saved.
- Remaining sale time is important, too. Some deals are only around for a short time or may be limited in supply. If that’s the case, we’ll let you know upfront so you don’t come back to the deal later only to be disappointed.
Is Best Buy’s Black Friday in July sale the best time to buy tech?
Along with deal times like the true Black Friday, Best Buy’s anti-Prime Day sale holds some of the best deals of the year on TVs, laptops, earbuds, appliances and more. Many of the most popular brands are included in this sale such as Apple, Nikon, Samsung, Microsoft and others. If you don’t want to wait until November to upgrade your tech, now is the time.