The Mirage Closes, Paving Way for Hard Rock’s Guitar HotelThe Mirage Closes, Paving Way for Hard Rock’s Guitar Hotel After 35 years of iconic status, Las Vegas’ Mirage Hotel and Casino is set to close its doors, marking the end of an era. In its place, Hard Rock International will unveil the ambitious Guitar Hotel, transforming the property into a modern integrated resort by 2027. The Mirage, which opened in 1989, revolutionized the Las Vegas landscape, setting new standards for luxury and entertainment. Jim Allen, chairman of Hard Rock International, expressed his gratitude for the opportunity to reshape the legendary resort and continue its tradition of excellence. This closure comes as Las Vegas shifts its focus from gambling to sports and entertainment. Visitors now seek upscale dining, entertainment, and sports experiences, prompting the city’s constant evolution to meet their needs. The Mirage’s closure will impact the industry and local economy, with 3,000 employees facing job losses. However, Hard Rock International intends to rehire many upon the new resort’s opening. Industry experts anticipate that Hard Rock’s entry will intensify competition in Las Vegas. The temporary closure of The Mirage will reduce available room nights by nearly a million annually, affecting room rates and visitor numbers. Despite the potential short-term challenges, the long-term outlook for Las Vegas remains optimistic. Its ongoing development and Hard Rock International’s success point to a promising future for this iconic destination. The closure of The Mirage signifies the end of an epoch in Las Vegas’ history, but it also ushers in a new era for the city’s hospitality industry. The Guitar Hotel promises to continue the Mirage’s legacy, ensuring that its vibrant spirit lives on in the ever-evolving Las Vegas landscape.
Las Vegas’ iconic Mirage Hotel and Casino is closing after 35 years, ending an era in the city’s history. The closure will pave the way for Hard Rock International’s ambitious new project, the Guitar Hotel, which will transform the property into a world-class integrated resort by 2027.
The Mirage, which opened in 1989, was a game-changer in the Las Vegas landscape, setting a new standard for luxury and entertainment in the city. Jim Allen, chairman of Hard Rock International, expressed his gratitude for the opportunity to reimagine the legendary resort and continue its legacy of excellence.
The decision to close The Mirage comes as Las Vegas experiences a shift in focus from gambling to sports and entertainment as the main draw for tourists. The city is constantly evolving to meet the changing preferences of visitors, with upscale dining, entertainment and sports packages becoming increasingly popular.
The closure of The Mirage will have a significant impact on the industry and the local economy. With 3,000 employees losing their jobs, there are concerns about the impact on the workforce and the community. However, Hard Rock International is committed to rehiring many of these employees when the new resort opens in spring 2027.
Industry experts believe Hard Rock’s entry into the Las Vegas market will provide stiff competition for its neighbors once it reopens. The temporary closure of The Mirage is expected to remove nearly a million room nights from circulation annually, impacting overall room rates and the number of visits to the city.
While the closure of The Mirage may pose short-term challenges for the Las Vegas hospitality industry, the long-term outlook remains positive. The city’s continued growth and development, coupled with the success of Hard Rock International, point to a promising future for the iconic destination.
In conclusion, the closing of The Mirage marks the end of an era in Las Vegas, but it also heralds the beginning of a new chapter for the city’s hospitality industry. With the promise of a brand-new resort on the horizon, The Mirage’s legacy will live on in the vibrant Las Vegas landscape.
