Begam expands its footprint to Noida with its latest location at Gardens Galleria Mall, ET HospitalityWorld

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Having established itself as a haven of artistry and culinary excellence in Delhi, Belcibo’s Begam now opens its doors to the discerning diners of Noida. The new outpost at Gardens Galleria Mall, Noida will open from 17th July 2024. Envisioned by seasoned restaurateurs Naresh and Sharad Madan, Begam promises a delightful culinary experience for the foodies of Noida, where gastronomic artistry, steeped in rich cultural aesthetics, is showcased through a fine spread of Turkish and Mediterranean cuisines. With meticulously crafted dishes by expert chefs and an ambience that transports diners to an era of sophistication, Begam is all about elegance and exclusivity.

Spread across an impressive 5,000 square feet, the restaurant is also an ode to the spirit and strength of the modern woman. An innovative concept pays homage to the bold, confident and unapologetic women of today. Begam has already established itself as a brand that embraces contemporary finesse and classic grandeur while delivering memorable experiences to its guests. The brand celebrates and amplifies modern femininity in every aspect of the restaurant, be it the inspired interiors or the super chic presentation of dishes. Begam strives to create a space where guests can immerse themselves in an exclusive experience, leaving them with cherished memories and a desire to return.

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Speaking about the new launch, Sharad Madan, Director & Co-Founder, Belcibo Hospitality Pvt. Ltd said, “Begam is for those who seek an immersive dining experience that goes beyond the ordinary. We aspire to become the go-to destination in Noida for those who appreciate fine dining, impeccable mixology and a sophisticated ambience. By offering a space that combines culinary excellence with cultural richness, we look forward to creating cherished memories and building a loyal customer base in Noida. Our vision with Begam is to become a leading destination for those who seek a unique and elevated dining experience.”

Like its counterpart in Delhi, Begam in Noida boasts of an impressive blend of Rajasthani and Mughal interiors that transports its guests back to the glorious era of royalty and romance. With its well-curated menu that encompasses a fine fusion of dishes, Begam pays tribute to culinary passion and craftsmanship. The interiors sentimentalize the Mughal era of queens and kings, where feminine sensuality and Mughal sophistication are celebrated through the lavish display of jharokhas, intricate arches, ornate chandeliers, beautiful lamps, richly embellished fabrics, soft romantic candlelight settings and live music. The brand’s aim is to create a multi-sensory experience that evokes a sense of grandeur and timeless elegance. Begam aims to be a space reminiscent of royal palaces yet infused with contemporary luxury. The dynamic dining spaces, spread across separate floors, offer a unique ambiance ranging from intimate dining areas to a vibrant, energetic bar atmosphere, ideal for both small gatherings and large parties.

One of the highlights of Begam’s cuisine is the delicious fusion of authentic Turkish and Mediterranean flavours, expertly prepared by skilled chefs. Begam’s menu reflects the restaurant’s commitment to providing its guests with a multi-sensory journey. Carefully crafted to complement the rich cultural ambience, dishes such as the Beyati Kebab offer a delicious dance between traditional flavours and modern culinary techniques. This philosophy of blending historical allure with contemporary grace extends far beyond the restaurant’s design. The diversity and creativity of the menu, which features lesser-known ingredients such as celeriac, ferns and parsnips alongside more familiar dishes, embodies Begam’s innovative spirit. Each dish at Begam is a unique exploration, as evidenced by the Beetroot Borani, a testament to the chef’s ability to harmonise flavours, or the Charred Courgette, a delightful interplay of textures. Classic dishes such as the Coriander + Dill Risotto are reimagined, while the Coconut Malabi provides a sweet-spicy finish that leaves a lasting impression and a craving for more.

Naresh Madan, Director & Co-Founder, Belcibo Hospitality Pvt. Ltd, said about Begam Noida and the plans, “We are very excited to open Begam in Noida. I think this was long awaited after the huge success of Begam, New Delhi. Here, we look forward to revamping our menu with seasonal dishes and offering a perfectly curated menu that is unique and refreshing. We plan to enhance the customer experience by refining the service quality and introducing special events based on feedback.”

  • Published on Jul 21, 2024 at 12:00 PM IST

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