Little Roots: Growing a Floral Business with PassionLittle Roots: Growing a Floral Business with Passion Molly Fritz, a Hastings native with a deep-rooted passion for gardening, embarked on an entrepreneurial journey amidst the challenges of the pandemic. As she welcomed the arrival of a new life, Fritz found solace and inspiration in her garden, where she nurtured flowers and vegetables with unwavering care. Driven by her strong familial ties to horticulture, Fritz transformed her backyard sanctuary into a vibrant canvas for Little Roots Flower Farm and Florist. With a self-serve stand strategically located off Highway 22, her business invites customers to savor the beauty of her blooms. Moreover, Little Roots offers immersive experiences, allowing flower enthusiasts to immerse themselves in her gardens and handpick their desired arrangements. Fritz’s unwavering commitment to her craft is evident in every aspect of Little Roots. Her blooms, nurtured with tender love and attention, ignite a sense of wonder and tranquility in those who witness their vibrant hues and delicate textures. By sharing her passion for nature and offering exquisite floral creations, Fritz not only cultivates beauty but also enriches the lives of those she touches.
Molly Fritz grew up in Hastings in a family of gardeners. So a few years ago, when the pandemic hit and she was pregnant, Fritz started growing more flowers with a view to starting a small flower and vegetable business.
“I was pregnant and it was really hot when I started, but it was a good stress reliever to work in the garden. Especially during COVID.”
Today, her Little Roots Flower Farm and Florist business operates a self-serve stand (8 a.m. to dusk) on the far north end of Riverfront Drive, just off Highway 22. She also hosts events where people come to her gardens to pick their own flowers. (The next pick-your-own event is Aug. 3.)
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