Six Questions for José Armario, CEO of Bojangles
1. What are some of the key factors that have contributed to Bojangles’ success in the highly competitive restaurant industry?
José Armario:
Our unwavering commitment to quality food, coupled with our unique menu items and exceptional customer service, has been pivotal to our success. We take pride in using fresh, high-quality ingredients to create our signature dishes, such as our crispy chicken tenders, made-from-scratch biscuits, and flavorful sides.
2. How have you managed to maintain the consistency and quality of your food across multiple locations?
Armario:
Consistency is paramount at Bojangles. We have implemented rigorous quality control measures throughout our operations. From sourcing the freshest ingredients to training our team members to execute our recipes with precision, we strive to deliver the same exceptional experience at every location.
3. What are some of the operational challenges you face as a multi-unit restaurant operator?
Armario:
Operating multiple locations presents unique challenges. One of the biggest is managing costs while maintaining quality standards. We also have to navigate fluctuating food prices, supply chain issues, and the ever-changing regulatory landscape.
4. How are you leveraging technology to enhance the customer experience at Bojangles?
Armario:
Technology plays a crucial role in our operations. We have implemented mobile ordering, loyalty programs, and digital marketing initiatives to streamline the customer experience. We are also exploring the use of automation and data analytics to improve efficiency and personalization.
5. What are your thoughts on the future of the restaurant industry, particularly in light of changing consumer preferences and the impact of technology?
Armario:
The restaurant industry is constantly evolving. Consumer expectations are shifting towards convenience, customization, and health-conscious options. We are embracing these trends by expanding our delivery and takeout services, offering menu items that cater to dietary restrictions, and leveraging technology to provide a seamless experience.
6. What advice would you give to aspiring restaurant owners who want to build a successful business?
Armario:
Passion, perseverance, and a relentless focus on delivering a great customer experience are essential ingredients for success. Be clear about your concept, create a delicious menu, and invest in your team. Stay adaptable and be willing to evolve with the changing landscape. Remember, nothing beats the satisfaction of serving your guests a meal that they love.CEO Biography: Joe Born
CEO Biography: Joe Born
Joe Born has been the CEO of Bojangles since 2019. Prior to joining Bojangles, he held senior leadership positions at Burger King, LensCrafters, and McDonald’s, where he spent 20 years in various roles, including President of McDonald’s Chile, Group President of McDonald’s Canada and Latin America, and Executive Vice President of Worldwide Supply Chain, Development, and Franchising. Born has also served as a director of Golden State Foods, a member of the University of Miami President’s Council, and Director of Receptions for Research: the Greg Olsen Foundation. He has been involved with organizations such as the USG Corporation, Avon Products, Inc., the Chicago Council on Global Affairs, the Council of the Americas, NY, and Ronald McDonald House Charities of Latin America. Born’s passion for the restaurant industry began in his teenage years in Miami, where he worked at McDonald’s and Burger King to help support his family. He credits his success to hard work and experience. Since joining Bojangles, Born has focused on improving the brand’s offering and customer experience. He introduced a hand-breaded boneless chicken platform, expanded the menu, implemented delivery services, and enhanced the drive-thru experience.
FAQs:
What was your first job?
Working the night shift at a gas station in Miami.
What is your favorite menu item at Bojangles?
Bojangles chicken biscuit.
What is your favorite cuisine outside of Bojangles?
Cuban food.
Who inspires you as a leader?
His team, franchisees, family, and the great leaders he has worked with.
What’s the best advice other restaurant managers should hear?
Stay humble and close to the people who represent your brand.
What are some of your interests outside of work?
Old Ford Mustang muscle cars, grilling, spending time with grandchildren, and playing golf.Six Questions for Jose Armario, CEO of Bojangles’
Q: What are your top priorities as CEO of Bojangles’?
Armario:
My top priorities are to continue to grow the brand, both domestically and internationally, to improve our operational excellence, and to provide our guests with a great experience every time they visit a Bojangles’.
Q: What are the biggest challenges facing Bojangles’ in the current market?
Armario:
The biggest challenges facing Bojangles’ in the current market are the rising costs of commodities, labor, and transportation. We are also facing increased competition from other quick-service restaurants.
Q: How is Bojangles’ innovating to meet the changing needs of its customers?
Armario:
We are innovating to meet the changing needs of our customers by offering new products, such as our new Cajun Filet Biscuit, and by expanding our delivery and catering services. We are also investing in technology to improve our guest experience.
Q: What are your plans for the future of Bojangles’?
Armario:
My plans for the future of Bojangles’ are to continue to grow the brand, both domestically and internationally. I also want to continue to improve our operational excellence and to provide our guests with a great experience every time they visit a Bojangles’.
Q: What is your favorite Bojangles’ menu item?
Armario:
My favorite Bojangles’ menu item is the Cajun Filet Biscuit. It’s a delicious biscuit topped with a juicy Cajun filet, melted cheese, and our signature Cajun sauce.
Q: What advice would you give to someone who wants to start their own business?
Armario:
My advice to someone who wants to start their own business is to do your research, make a plan, and be prepared to work hard. It’s also important to be passionate about your business and to have a strong support system.
