Dustin Lynch, a prominent country music artist, has joined Beard Club, a Westwood-based grooming brand, as its first country music partner. As part of the collaboration, Lynch will contribute to product development, marketing campaigns, and exclusive events for the brand.Dustin Lynch, a prominent country music artist, has joined Beard Club, a Westwood-based grooming brand, as its first country music partner. As part of the collaboration, Lynch will contribute to product development, marketing campaigns, and exclusive events for the brand. Lynch, a renowned figure in the country music genre with accolades such as multiple No. 1 songs and platinum certifications, brings a dedicated fan base to the Beard Club partnership. He will leverage his connection with his audience to promote the brand’s values of individuality and confidence. Jason Kimball, Head of Brand at Beard Club, expressed excitement about Lynch’s addition to the company’s roster of celebrity ambassadors. He noted Lynch’s alignment with Beard Club’s values of dedication and authenticity. Founded in 2015, Beard Club offers a range of premium grooming products for men, including beard trimmers, body trimmers, beard care, and facial cleansers. The brand is readily available online and in Target stores across the country.
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Beard Club, a Westwood-based men’s grooming brand, is expanding its celebrity ambassador roster even further.
As part of a deal announced on July 23, country musician Dustin Lynch will join a team of partners that also includes NBA superstar James Harden, recording artist Kid Cudi and Major League Baseball star Justin Turner.
Lynch’s new role will include product development, marketing campaigns and exclusive events, Beard Club said. Financial terms of the deal were not disclosed.
Lynch, a 39-year-old native of Tullahoma, Tenn., is considered one of the biggest artists in the genre. With more than 4.4 billion cumulative global streams, Lynch has earned nine No. 1 songs, four Top 5 albums and 10 singles that have been certified gold, platinum and multi-platinum.
The 2018 newcomer to the prestigious Grand Ole Opry has also received major nominations for the Academy of Country Music Awards, American Music Awards, Billboard Music Awards, iHeartRadio Music Awards and CMT Music Awards.
A new genre
“I’m excited to partner with Beard Club and join a community that celebrates individuality and confidence,” Lynch said in a statement. “Beard Club’s dedication to quality and innovative approach to grooming resonates with me.”
“I’m excited to be a part of a brand that I use every day: at home, in the studio, on tour, you name it. I’m excited to join the club and make it official,” he added.
Jason Kimball, head of brand at Beard Club, said the company is excited to welcome Lynch as its first country music partner.
“Dustin Lynch embodies the spirit of Beard Club. His dedication to his craft and genuine connection to his fans align perfectly with our values,” said Kimball. “…We look forward to the good times ahead. We are already working on collaborations that will resonate with Dustin’s fans.”
Founded in 2015, Beard Club offers a line of high-quality grooming products including a beard trimmer, body trimmer, beard oil, leave-in thickening conditioner, beard and facial cleanser, and beard cream.
The brand is available online and in Target stores nationwide.
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