ProGreen Delivers Fairfax Meadow’s First Electric VehiclesProGreen Delivers Fairfax Meadow’s First Electric Vehicles Fairfax Meadow, a renowned catering butcher, has acquired its first electric vehicles from ProGreen, a division of Prohire specializing in sustainable vehicle rentals and alternative fuels. The two Ford e-Transit refrigerated trucks will operate within London’s Ultra Low Emission Zone (ULEZ), making deliveries to prestigious restaurants such as Browns Restaurants, Drake & Morgan, Ivy Collection, and Gordon Ramsay. As part of its sustainability strategy, Fairfax Meadow collaborated with ProGreen to design and build custom-made vans equipped with insulated bodies and refrigeration systems capable of handling chilled and frozen meat products. The vans feature a distinctive cab and body design to align with the brand’s image. Geotab telematics have been installed in the vehicles to monitor driver behavior and report on carbon savings. ProGreen also provides remote fault diagnosis and tracking to ensure optimal performance. Driver training is facilitated by Prohire’s training academy, ProCademy. Penny Tomlinson, Managing Director of Fairfax Meadow, expressed her appreciation for ProGreen’s expertise and enthusiasm. She views the electric vehicles as an integral part of their future-proofing strategy, citing environmental, cost management, and customer-facing benefits. Michelle Miles, Head of ProGreen, highlighted the importance of tailoring solutions to meet specific customer needs. She acknowledged Fairfax Meadow’s commitment to sustainability and the privilege of supporting their transition to alternative fuels. ProGreen also managed the installation of an electric vehicle charging infrastructure at Fairfax Meadow’s London depot. Prohire, headquartered in Staffordshire, provides commercial vehicle hire and long-term contract vehicle hire services, including fleet management and compliance, throughout the UK.
Fairfax Meadow, Catering Butcher of the Year 2023, has taken delivery of its first electric vehicles from ProGreen, the sustainable vehicle rental and alternative fuels division of Prohire, the leading provider of commercial vehicle rental and fleet management solutions.
Delivered as Britain’s largest catering butcher celebrates its 50th anniversarye To mark their anniversary, the two Ford e-Transit refrigerated trucks will operate in London’s Ultra Low Emission Zone (ULEZ), delivering meat to customers in the capital’s Fairfax Meadow, including Browns Restaurants (Mitchells & Butlers), Drake & Morgan, Ivy Collection and Gordon Ramsay.
Fairfax Meadow EV London – Tower Bridge. Image: Prohire
The custom-built vans, designed and managed by ProGreen throughout the manufacturing process, are part of Fairfax Meadow’s sustainability strategy. The state-of-the-art electric vehicles, supplied on long-term leases including full repair and management, feature a Solomon Insulated body and a GAH refrigeration system that can handle both chilled and frozen meat products.
The vehicles feature an all-new cab and bodywork, designed by Fairfax Meadow’s marketing team, that align with the brand.
ProGreen has fitted Geotab telematics to both vehicles, allowing Fairfax Meadow to monitor driver behaviour and report on carbon savings. The systems also allow ProGreen to provide remote fault diagnosis, tracking and accident detention to ensure optimum performance. Full driver training is provided by Prohire’s training academy, ProCademy.
Penny Tomlinson, Managing Director of Fairfax Meadowsaid: “From the outset, Prohire stood out as a knowledgeable and enthusiastic EV fleet supplier and with their support we have taken our first steps on the EV journey as part of our sustainability plan. The new EVs are an important part of future-proofing our business, from an environmental, cost management and customer perspective.”
Michelle Miles, Head of ProGreen said: “We have worked closely with Fairfax Meadow every step of the way to ensure these first electric vehicles met all aspects of their brief. Supporting a business in achieving its sustainability strategy through the supply of electric vehicles is a real privilege and I am proud of the solution we have delivered.
“What a way for a company to celebrate its 50th anniversarye year with such fantastic innovation. We look forward to continuing to support Fairfax Meadow in the transition to alternative fuels for years to come.”
Following a full site inspection at Fairfax Meadow’s depot in London, ProGreen also managed the installation of the electric vehicle charging infrastructure through MER UK.
Headquartered in Stoke-on-Trent (Staffordshire), Prohire employs over 90 people and provides nationwide commercial vehicle hire and long-term contract vehicle hire services including fleet management, damage repair management and fleet compliance to customers across the UK.
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