Biden Campaign Launches Ad Ahead of First Presidential Debate As the first presidential debate of the 2024 election approaches, the Biden campaign has launched a new advertisement titled “Character Matters.” This $50 million media buy targets former President Trump’s recent conviction on multiple charges of falsifying corporate documents. The ad portrays Trump as a convicted criminal who only cares for himself, while contrasting him with President Biden’s leadership style. Biden is depicted as a president who fights for families, works to lower healthcare costs, and holds big corporations accountable. The ad will be aired on general television and Connected TV in key battleground states and nationally on cable. The campaign aims to emphasize the importance of character in the election and present Biden as a president who prioritizes the well-being of the American people. Biden’s campaign communications director, Michael Tyler, stated that the campaign is focused on highlighting Biden’s character and his commitment to safer communities, supporting the middle class, and ensuring companies pay their fair share. The campaign will engage and activate voters in key states through an aggressive media strategy, with a particular focus on reaching diverse communities. The Biden campaign’s media blitz follows a successful fundraising event in Los Angeles, where $30 million was raised with the support of high-profile figures such as former President Obama, George Clooney, and Julia Roberts. This fundraising is part of the campaign’s overall strategy to secure resources for voter outreach and promotion of Biden’s platform. As the June 27 debate hosted by CNN nears, the Biden campaign is intensifying efforts to differentiate Biden’s leadership style from Trump’s. The campaign emphasizes Biden’s character, integrity, and commitment to service, while underscoring its commitment to inclusivity and engagement with all communities across the country.
