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## Prepare Your Hotel for the Influx of Chinese Travelers During Golden Week## Prepare Your Hotel for the Influx of Chinese Travelers During Golden Week Date: Tuesday, July 23, 2024 Reading Time: 2 minutes As the Chinese Golden Week approaches on October 1, hotels must prepare for the influx of Chinese travelers who will be heading to international destinations. To capitalize on this lucrative market, Western hotels need to take specific steps now. Understanding the Golden Week Phenomenon During Golden Week, Chinese travelers typically book international travel two to four weeks in advance. They prioritize quality room photos and detailed descriptions in square meters, as well as essential amenities like electric kettles and tea in every room. They also prefer hotels that accept Chinese payment methods like WeChat Pay and Alipay. Strategies for Western Hotels To attract Chinese tourists, Western hotels should focus on: * High-quality room photos and detailed descriptions * Essential amenities * Acceptance of Chinese payment methods * Active presence on Chinese social media platforms * Facilitating visa processes * Targeting affluent Chinese Millennials and Generation Z Importance of Acting Quickly Chinese travelers often plan their trips spontaneously, so hotels need to act quickly to implement these strategies. By adapting their offerings and experiences accordingly, hotels can significantly increase their occupancy and revenue during this peak period. “Many Western hoteliers are not aware of the Golden Week phenomenon,” says Nicky Ussamarn, Chief Commercial Officer of DidaTravel. “This is a golden opportunity to tap into a thriving market. Understanding the preferences of Chinese travelers is essential. By implementing these strategies, Western hotels can position themselves to capture a substantial share of the lucrative Chinese outbound travel market during Golden Week and beyond.”
Tuesday, July 23, 2024
Reading time: 2 minutes
As the Chinese Golden Week approaches on October 1, a large wave of Chinese travelers will head to international destinations.
To capitalize on this lucrative market, Western hotels must prepare now.
According to DidaTravel, the largest outbound travel wholesaler in China, many hoteliers are unaware of this crucial travel period.
Unlike last year’s combined Mid-Autumn Festival and Golden Week, this year the holidays are separate.
While the Mid-Autumn Festival in September is likely to boost domestic tourism, Golden Week promises to be a peak season for international travel.
Chinese travelers typically book domestic travel within a week and international travel two to four weeks in advance.
To attract Chinese tourists, Western hotels should prioritize the following:
High-quality room photos and detailed descriptions in square meters.
Essential amenities such as an electric kettle and tea in every room.
Acceptance of Chinese payment methods such as WeChat Pay and Alipay.
Active presence on Chinese social media platforms such as WeChat.
Facilitating the process of obtaining visas for Chinese travelers.
Focus on B2B retail to reach a wider audience.
Be aware of last-minute bookings, as Chinese travelers often plan their trips spontaneously.
The target group is the growing segment of affluent Chinese Millennials and Generation Z.
“Many Western hoteliers are not aware of the Golden Week phenomenon,” says Nicky Ussamarn, Chief Commercial Officer of DidaTravel.
“This is a golden opportunity to tap into a thriving market. Understanding the preferences of Chinese travelers is essential.
By adapting their offerings and experiences accordingly, hotels can significantly increase their occupancy and revenue during this peak period.”
DidaTravel stresses the importance of hotels acting quickly, as Chinese travellers typically book their international travel within two to four weeks of departure.
By implementing these strategies, Western hotels can position themselves to capture a substantial share of the lucrative Chinese outbound travel market during Golden Week and beyond.
